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              Unravelling challenges and crafting innovative solutions, all driven by a fusion of research techniques, digital expertise, psychological insights and AI best practices.

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London-based UX designer who uses research, psychology, and collaboration to create clear, accessible digital experiences that work for people - and for business.

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Research
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Some things I do:

Research-led

Usability testing
Interviews
Heuristic reviews
Benchmarking
Surveys

Prototype+AI

Wireframes
User flows
Mid fidelity
High fidelity
Vibe coding

Analysis

Personas
Product requirements
HMW
User stories / CJM
Present findings

Collaborative

Working with stakeholders
Working with product teams
Working with developers

Accessible

Design clarity
Inclusion
Evidence based decisions
Accessibility best practices

Impact-driven

Simplifying complex journeys
Reducing friction
Improving confidence
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Flyt booking - Streamlined flow

Research resulted in a reduction of clicks by 40% / streamlined user flow / user confidence increased through next step guidance       

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Digi Safe (Current)

Digi Safe - A one stop 'resources and play' site to support primary school parents, teachers and especially students in all things to do with internet safety today.

This is at the discovery stage - research is currently underway - foundational, competitive analysis, interviews and surveys with teachers, parents, workshop with students). Available to view soon.

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DoWhatYouLike

The new site increased client conversion and confidence resulting in a consistently busy studio

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Turlo Griffin - New website 

Increased conversion dramatically with new website and created positive outcomes securing new regular clients

Case Studies

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Clients  

Worked with as a designer / creative artworker

Software used

Figma, Miro, Google Docs, Adobe Creative Suite. Also After Effects, Microsoft Office. AI is used to help speed things along and to provide valuable support and insights. 

Contact

Email: Carl@dowhatyoulike.co.uk    

 

Reach me on LinkedIn                         

Case Studies

Three projects worked on recently - transforming low functioning sites riddled with pain points and non delivery into sites that solved key problems, identified using the UXD process.

About

Hi, I'm Carl, a UX designer focused on solving complex problems and creating engaging, user-centered experiences. I started my journey in design by first working as a graphic designer creating large event experiences and later designing in the digital realm...

Clients

(Worked for as a Graphic Designer or Creative Artworker)

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Clients

(Worked for as a Graphic Designer or Creative Artworker)

Software

Figma, Miro, Google Docs, Adobe Creative Suite. Also After Effects, Microsoft Office AI is used to help speed things along and to provide valuable support and insights.

Carl Murphy - UX Design

© 2026  Carl Murphy UX

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