Hi there,
I'm a user researcher / designer, with a background of over 15 years of experience in visual communication, digital design, and experiential environments - now focused on research-driven, user-centred design.
UX Design
-
Certification: UX and AI CPD - School of UX (2026)
-
Professional diploma in UX Design (UXID) (2024)
-
BA (Hons) Visual Communication
-
Foundation diploma in Psychotherapy
My skills include a knowledge of human behaviour through psychology, research focus and the ability to create my own stimuli. I am motivated by making services simpler, more trustworthy, and easier to use, particularly in environments where clarity, accessibility, and public value matter most.
My background in design problem solving, stakeholder management, and creative production are an asset in organisations dealing with complex problems.
Previously collaborated with big organisations including Meta, Google, Sea Life London, Foster + Partners, Amplify, Imagination Ltd, Design Studio, and Imagination.
Core Skills
-
Evidence-Based Design: understanding of user needs and behaviours based on user research principles and analysis, to inform design decisions
-
Conducting user research with methods such as: interviews, surveys, heuristic evaluations, usability testing) Using Lean Canvas to help quickly define current problems, business goals, value propositions and metrics.
-
Research analysis - Affinity diagrams, Customer Journey Maps, Personas, Empathy Mapping etc.
-
Accessibility - integrating accessibility compliance (WCAG 2.2)
-
Working collaboratively with senior researchers (Digi safe project, Babylon health)
-
Working with product & dev teams, working in an agile environment (Babylon Health)
-
Creating user flows, prototypes
-
Basic knowledge of HTML, CSS. Over 15 years experience working in the design industry, working with clients, directors, stakeholders, CEOs, product managers/ strategists, content designers, copywriters etc.
-
Communicate and advocate for design decisions with stakeholders
-
Constantly learning and developing user design and research skills.
You can view my CV here
Previous life...
London-based UX designer who uses research, psychology, and collaboration to create clear, accessible digital experiences that work for people - and for business.
Software I use
Figma, Miro, Creative Suite, Slack, Google Docs, Vibe coding, Lovable, Microsoft Office, WIX, Zoom etc, Pencil and Paper, Sticky Notes, Basic HTML, CSS
Usability Testing
To define the problem, I had to gather all my findings and notes to organise them all. At first, I physically began to write
down all the notes onto sticky notes and stick them up on a wall, but it was getting too much so I had to switch to doing it online. I used Miro to create sticky notes of all the findings and group them into appropriate categories. I much prefer the online method as it looked a lot neater and was easier to group.
I decided to categorise the sticky notes into different screens on the app - eg. homepage, results page, search page as this was how I structured my usability test, and how the usability test I watched was. I then colour coded the sticky notes so that it represents what notes are negative, positive, behaviour and goals.
Doing an affinity diagram was a great way to get a clearer structure of what my research helped me to achieve.
Airline one
-
Point one what was the goal.
-
Point two more about the goal
-
More again
Airline one
-
Point one what was the goal.
-
Point two more about the goal
-
More again
Conclusion
Down all the notes onto sticky notes and stick them up on a wall, but it was getting too much so I had to switch to doing it online. I used Miro to create sticky notes of all the findings and group them into appropriate categories. I much prefer the online method as it looked a lot neater and was easier to group.
I decided to categorise the sticky notes into different screens on the app - eg. homepage, results page, search page as this was how I structured my usability test, and how the usability test I watched was. I then colour coded the sticky notes so that it represents what notes are negative, positive, behaviour and goals.