Hi
Hi, I'm a UX designer and ex museum experience designer focused on solving complex problems and creating engaging, user-centered experiences.
Previous life...
I started my journey in design by first working as a lead graphic designer (Event - The experience design agency, Foster + Partners, Imagination, Formula 1, Babylon Health, Sea Life) creating large event experiences and later designing in the digital realm (brand roll outs, social media, website design etc.). I created interactive digital displays involving an increasing amount of moving image graphics, website updates, internal intranet designs. Taking users on a journey through digital and physical stories and spaces have many parallels with UX (each project built from research and user focus).
Having a technical as well as creative brain I started building sites in html/ css and taking on more creative artworker roles, as well as design roles, (working at Design Studio, Facebook, Amplify, (exhibitions and pop ups for Google, Meta, Lego, PS4 etc.). Some of this work can be seen here:
UX Design
Having a foundation Diploma in Psychotherapy (Minster), and a degree in Visual Communication (Ravensbourne) - my love of design and also psychology came together with UX Design - a perfect match for me it seems. I love working out how people think and helping them out! It's a great feeling to use those insights to design meaningful, accessible, and user-centered experiences that hopefully delight and make things better. Completing a professional diploma in UX Design (UXID) formalised my move into UX.
As a UX Designer, I:
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Explore the problem through research- heuristic evaluations, competitive benchmarking, interviews, surveys, and usability tests.
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I work well independently, proactively, and within a team
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Analyse data to identify patterns, pain points, and opportunities
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Create wireframes, sketches, user flows, customer journey maps, empathy maps, and mid- to high-fidelity prototypes, typically using Figma, Miro, Creative Suite, AI
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Collaborate with stakeholders, developers, and product teams - having worked with HTML, CSS in the past helps when annotating designs. I have over 15 years experience working in the design industry, communicating very effectively with clients, directors, stakeholders, CEOs, designers, copywriters etc.
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Advocate for the user, balancing their needs with the ones from the business
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Apply evidence-based design methods to deliver intuitive and purposeful solutions
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Iterate designs in an agile way using design patterns
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Communicate and advocate for design decisions with stakeholders
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Enjoy learning and approaching projects with an open mind
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Apply my knowledge of (and interest in) psychology, design principles, production, UCD and new technology (including AI) when I prioritise the needs and goals of the end-user at every stage of product development
Software I use
Figma, Miro, Creative Suite, Slack, Google Docs, Lovable, Microsoft Office, WIX, Zoom etc, Pencil and Paper, Sticky Notes, Basic HTML, CSS
Usability Testing
To define the problem, I had to gather all my findings and notes to organise them all. At first, I physically began to write
down all the notes onto sticky notes and stick them up on a wall, but it was getting too much so I had to switch to doing it online. I used Miro to create sticky notes of all the findings and group them into appropriate categories. I much prefer the online method as it looked a lot neater and was easier to group.
I decided to categorise the sticky notes into different screens on the app - eg. homepage, results page, search page as this was how I structured my usability test, and how the usability test I watched was. I then colour coded the sticky notes so that it represents what notes are negative, positive, behaviour and goals.
Doing an affinity diagram was a great way to get a clearer structure of what my research helped me to achieve.
Airline one
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Point one what was the goal.
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Point two more about the goal
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More again
Airline one
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Point one what was the goal.
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Point two more about the goal
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More again
Conclusion
Down all the notes onto sticky notes and stick them up on a wall, but it was getting too much so I had to switch to doing it online. I used Miro to create sticky notes of all the findings and group them into appropriate categories. I much prefer the online method as it looked a lot neater and was easier to group.
I decided to categorise the sticky notes into different screens on the app - eg. homepage, results page, search page as this was how I structured my usability test, and how the usability test I watched was. I then colour coded the sticky notes so that it represents what notes are negative, positive, behaviour and goals.