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Unravelling challenges, crafting innovative solutions, all driven by a fusion of research techniques - digital expertise - psychological insights - AI best practices.

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The Studio

UX designer passionate about understanding human behaviour and translating insights into meaningful and delightful digital experiences. 
Combining research-led UX thinking with a strong foundation in visual craft. 

Unravelling challenges and crafting innovative solutions, all driven by a fusion of research techniques, digital expertise, psychological insights and current AI best practices.

London-based UX designer who uses research, psychology, and collaboration to create clear, accessible digital experiences that work for people - and for business.

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              Unravelling challenges and crafting innovative solutions, all driven by a fusion of research techniques, digital expertise, psychological insights and AI best practices.

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Software

Figma, Miro, Google Docs, Adobe Creative Suite. Also After Effects, Microsoft Office AI is used to help speed things along and to provide valuable support and insights.

Some things I do:

Research-led

Usability testing
Interviews
Heuristic reviews
Benchmarking
Surveys

Prototype-led

Wireframes
User flows
Mid fidelity
High fidelity

Analysis

Personas
Product requirements
HMW
User stories
CJM

Collaborative

Working with stakeholders
Working with product teams
Working with developers

Accessible

Design clarity
Inclusion
Evidence based decisions
Accessibility best practices

Impact-driven

Simplifying complex journeys
Reducing friction
Improving confidence

 CASE STUDIES

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DoWhatYouLike

Increased client conversion and led to a continuously busy studio

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Turlo Griffin - New website 

Increased conversion dramatically with new website

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Flyt booking - streamlined flow

Reduced clicks / streamlined the user journey / user guided          

Case Studies

Three projects worked on recently - transforming low functioning sites riddled with pain points and non delivery into sites that solved key problems, identified using the UXD process.

About

Hi, I'm Carl, a UX designer focused on solving complex problems and creating engaging, user-centered experiences. I started my journey in design by first working as a graphic designer creating large event experiences and later designing in the digital realm...

Clients

(Worked for as a Graphic Designer or Creative Artworker)

Software

Figma, Miro, Google Docs, Adobe Creative Suite. Also After Effects, Microsoft Office AI is used to help speed things along and to provide valuable support and insights.

Clients

(Worked for as a Graphic Designer or Creative Artworker)

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Carl Murphy 

© 2026  CM - UX

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